I am involved in the flower industry every day and live on a flower farm, yet for the life of me I can not see more than a few flowers here and there. This seems an amazing thing that has occurred within the Australian flower industry.
Recently flowers have been becoming more and more scarce on a day by day basis . With the pickers having shot off into the greenhouses in the morning and are back at the packing shed well before it’s time for morning tea. Other flower farms, growers and wholesalers seem to be having the same issue also.
Predominantly, we grow lilium ( mostly oriental lily), zantedeschia (calla and arum lily) and alstroemeria (peruvian lily) – as well as a few other flower varieties. Other growers of these same flowers are also experiencing a huge reduction of production. In addition to just these flower lines we have reports from across the flower industry of a huge shortage in supply, during a period when we usually have abundant supply of buds and blooms!!
Besides the flower types already mentioned there seems to be an acute shortage of roses, tulips, freesia, carnations and a range of other day to day basic essentials that florists need to just have their customers basic requirements and relay service orders met. I know this is presenting a very big challenge for us as floral distributors into the wholesale florist industry, direct to florists and also to the flower buying public. Local delivery florists must be experiencing a difficult time acquiring just the basic flowers they need to make their floral designs . Even our free overnight grower direct flower delivery service is struggling to find some flowers that are usually normal stock. I can also imagine a lot of brides out there who are being disappointed with the non-availability of their wedding bouquet flowers , as well as other event and special occasion flower requirements.
One of the very interesting aspects of this downturn in local flower production (we are in the Dandenong Ranges / Yarra Valley Horticultural area east of Melbourne Victoria) is that the same problem is being replicated throughout the major flower growing areas of Australia.
One of our specialised event and wedding florists in Queensland made a special trip into the wholesale flower market in Brisbane to get some extra flowers for her event this weekend after we had called to advise that we would not be able to supply the flowers she had ordered. Soon after getting home from the market she gave us a call and said she then knew what we were talking about when we said there were no flowers around, as there were nearly no flowers at the market and what was there looked a bit sad.
This report from Queensland follows from a report back from a local rose grower earlier in the week, after he ventured into the National Flower Centre at the Melbourne Markets. He had made the trip into the big smoke to see if any of the other rose growers had much product and to see what the quality was looking like. Not astonishingly after he returned from market and was having a chat with us he said he was amazed at the lack of flowers. A couple of buckets of tulips, a few second grade lilies here and there, a general lack of first grade product and almost all the trucks and trolleys were mostly empty. The difference from the norm is that there is usually hundreds of buckets and boxes of flowers and thousands of bunches across the market, most of which is usually of a reasonable quality.
This is not an isolated incident. There is usually a very big supply of flowers in spring time – the Spring flush. As thesun levels rise, the days get longer and temperatures increase there is usually a huge oversupply, as all of the plants flower madly and the crops speed up. This didn’t happen last year. The reducedproduction levels usually experienced during the cooler months, due to less light and cooler temperatures, lasted through Spring and almost intoSummer.
So where have all the flowers gone? Have the seasons changed? I am not certain of what is happening overseas, but most certainly there has been a change and it is affecting the Australian cut flower industry. Stay tuned as we follow the happenings with the Australian flower market.